Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

• A convention of a music video of which I was trying to develop was the idea of classic continuity where it is the function of this style of editing is to further the narrative. The main reason for trying to develop this convention is to help develop the audiences understanding of our music video and to make sure that it follows a structured sequence of events to which the audiences are able to draw their own conclusions.