Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

• A convention in which I was trying to challenge is the style in which our music video is shown. The style which I have shown my music video is through the use of stop motion animation, most videos of a similar genre tend to have just the artist and/or the band images though out their music video to show representation of the artist, however I have decided that rather than use the band and artist though out the video, I would use only short clips of the band at certain points in the video to make it so that the audience can relate to but the idea of using stop motion animation to show my music video is to challenge the audiences expectations of what they expect to see in a music video.