Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

• For my media product I chose to do a music video and some ancillary tasks. A Music video is created for several reasons. Firstly they are created as an source of making money for the artist as, promoting their song will encourage audiences to go out and buy there song. Another reason which a music video is created is so that you are showing the artist (representation) and are trying to appeal to in some cases a specific target audience. One final reason is so that the artist is creating an image so that the audience can relate to them. In some cases this goes further as if not only is trying to relate to them but also may become something that the target audience can aspire to become.