Godwin came up with several theories to do with the lyrics of a song in the music video. There are three main theories that he came up with:
Illustration - this is where the narritive tells a story of the lyrics in a literal way/meaning. this is done through the visuals of the video
Amplification- the visual narrtive does not contradict the lyrics of the song but instead they creates new levels of meaning which makes the viewer think more about what they are seeing
disjuncture- this is where the visual narritive goes against the lyrics of a song for example where the song talks about a cat and the audience is shown a dog
Subscribe to:
Post Comments (Atom)
Which approach have you decided to use?
ReplyDeleteMCU